The Voice of Brand
The branding vs advertising discussion.
Think of your brand as a character from your favorite novel, and of your brand voice as how this person speaks. Do they drop complex word every other sentence?
Navigating A Social World
Everything social media
Social media is one of the most underutilized tools in the average marketer’s toolkit. When it comes to lead generation, social media can be an especially powerful tool.
Marketing Deep Dive
Marketing Cases and Analyses
In this makeshift marketing case study, we take a look at Mountain View and what sets their marketing efforts apart from its industry.